WIC foods provide the nutrition that children’s brains need to develop, so they’re ready to learn when they start school.
WIC makes it easier for parents to buy and prepare healthy meals and snacks for their families.
Breastfeeding provides babies the healthiest start in life. WIC helps breastfeeding mothers succeed with education and support.
Every mother wants to provide the best, healthiest start for her newborn baby. But the amount of information online and food choices at the grocery store can be overwhelming. How is a new mother supposed to know what foods are best to fuel a baby’s growing body and brain?
That’s where WIC comes in. WIC is a program developed by the US Department of Agriculture to provide highly-nutritious foods and support to pregnant, recently pregnant, and new mothers, as well as to encourage nutrition for children from birth through age 5. WIC-approved foods are specially selected because they contain vital nutrients growing children need.
WIC starts before your baby is born, with healthy foods, nutrition education, and breastfeeding support. WIC foods have been shown to boost brain development, help enhance concentration, and build strong muscles so children are ready to learn and succeed when they start preschool—and new mothers can feel confident in the choices they make for their children.